want to move into your home

“Xiaomi appears like a teenager who wants to act like an adult and yet, clings on to his blanket for comfort - Apple bashing,” he said.
http://www.getresponse.com/archive/binarysecret/30-Day-Change-Review-Does-Simon-Crains-Software-Work-240933402.html

Kiranjeet Kaur, senior market analyst at IDC Asia Pacific, said Xioami’s comparisons to the iPhone implies the firm believes it is a product they look up to.

https://www.youtube.com/watch?v=D1FCn19G2Q4

“They are trying to position against Apple or are trying to appeal to the Chinese consumer who still aspire to iPhones,” she said.
Price war

http://www.reddit.com/r/day30chong/comments/2st19h/
In terms of features, analysts said that the specifications of Xioami’s new devices did not show a “breakthrough in innovation” and its low prices were still the biggest attraction.