want to move into your home

“Xiaomi appears like a teenager who wants to act like an adult and yet, clings on to his blanket for comfort - Apple bashing,” he said.

Kiranjeet Kaur, senior market analyst at IDC Asia Pacific, said Xioami’s comparisons to the iPhone implies the firm believes it is a product they look up to.


“They are trying to position against Apple or are trying to appeal to the Chinese consumer who still aspire to iPhones,” she said.
Price war

In terms of features, analysts said that the specifications of Xioami’s new devices did not show a “breakthrough in innovation” and its low prices were still the biggest attraction.